In today's workplace, working more, often for less, seems to be the norm. Personally, I average about 50 hours per week and I know plenty of other works who work more than that, some an awful lot more. By the end of the day, I'm ready for a good night's rest and I'm sure you are as well. Unfortunately, morning comes all too quickly and I'm dashing out the door to the next shoot.
So it was great fun - and slightly feeling like a tease - when we were recruited to shoot product shots for a mattress manufacturer. But not just any manufacturer. It was Simmons, maker of the famous 'Beautyrest' line of luxury mattresses! They were needing shots of some of the new models in their 2010 product line for use in both regional and national commercials.
Getting great shots was a must, so we opted to shoot everything in 1080P HD at 24 frames per second to give our shots a very rich image. We brought in a Cam-Mate Crane to help get some overhead and reveals to add a production element fitting of these mattresses which feature unique embroidered designs.
While you will probably catch the spots in most major markets, here's a bit of the product footage we captured in the custom-built sets here in Atlanta. We added some soothing bedtime music since there was no audio during the shoots...but please don't fall asleep while watching!
